"Senza Veli” (Unveiled) Tezenis lights up Salone del Mobile 2012
Tezenis lights up Salone del Mobile 2012 by spicing up the exhibition with Slamp!
The Tezenis Store will be illuminated with very particular lighting, a soft play of shapes and colors that will greet every visitor and customer of this intimate and easywear brand of the Calzedonia Group.
A bright idea... well worth a visit!
The two brands together - sexy, youthful and captivating - renew their union, giving life to an enticing scenario that combines fashion, design and lifestyle.
From April 13th to 22nd, the Corso Vittorio Emanuele store will be the perfect showcase - coupled with the peek-a-boo effect of the Tezenis creations - for the "intimate" and seductive ambiance created by the Veils of Slamp.
VELI is a unique ceiling/wall lamp with a magnetic mounting designed by Adriano Rachele, a young designer who joined the Slamp R&D Team at the ripe age of 23.
VELI, feminine and dreamy but also pragmatic and functional, evokes the draping of fabric, a tailored suit stitched with the subtlest of touches and attention to detail.
Its manifold "veils" help to warm up and eliminate the cold color of the low-consumption light bulb nestled inside.
A masterpiece of creativity that encapsulates all of Slamp’s values: sexy, mysterious and accessible.
The Veli light fixtures that Tezenis will be using in its showcase have just won the prestigious RED DOT AWARD 2012 – Honorable Mention!
This original and enticing display is framed with the wooden boards of recycled pallets to make the Duomo store the coolest location in Milan.
Where: Tezenis Store, Corso Vittorio Emanuele, Via San Paolo corner, Milan
Launched in 2003, this brand is the Group's cosmopolitan and trendsetter par excellence, offering intimate and homewear lines for women, men and children.
The distribution network is growing steadily: nearly 400 sales outlets are distributed across 18 countries, including Italy.
The most prestigious openings of flagship stores in London, right in the very heart of the most intense nexus of fashion, shopping and planetary trends, and in Moscow.
It was 1994 when Slamp entered the design market, where it shook up the routine, premeditated purchasing in the furnishings sector by introducing impulsive and emotional new products.
Thanks to the dynamic nature of its young designers and the constant renewal of product collections, Slamp has grown into a leader with exponential growth in terms of brand recognition and market positioning.
Sensuality, mystery and accessibility are but a few of the values that make Slamp the competitive, young and trend-setting reality that it is. www.slamp.it